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Over 50 percent of salespeople say that getting in front of prospects is much more complicated than it used to be.

Have you and members of your sales team experienced this issue? If so, you might need to fine-tune your prospecting campaigns. 

Below, you’ll learn everything you need to know about how to launch a prospecting campaign, from why these campaigns matter to common mistakes every sales professional should avoid. 

Prospecting Basics

Sales prospecting involves identifying and contacting potential customers. The standard sales prospecting process includes the following steps:

• Research: This step involves discovering as much as you can about potential customers to determine if they are a good fit for your business and how to craft personalized messages for them.
• Qualification: During this stage, salespeople determine whether a consumer is worth pursuing, ranking them based on their likelihood of becoming a customer.
• Outreach: The outrage step involves crafting personalized pitches for each prospect and then reaching out to them, often via cold calling, cold email, or cold social media messaging.

After you’ve made contact with a prospect, you’ll work on building a relationship with them and encouraging them to invest in your company’s products or services.

Sales Prospecting vs. Lead Generation

Many people use the terms “prospect” and “lead interchangeably.” There are some key differences, though, explained below:

• Lead: Any person who could potentially be a good fit for your business
• Prospect: A qualified lead; someone whom you’ve researched and determined is a good fit (i.e., likely to make a purchase)

Lead generation comes before sales prospecting.

In larger businesses, lead generation is often handled by the marketing department. They will create content that attracts leads (blog posts, webinars, gated content, etc.). After leads are collected and qualified, they’re passed to a salesperson to continue through the sales funnel. 

Sales prospecting is a more in-depth process. It involves researching and finding qualified leads on various platforms, then reaching out to them directly for a one-on-one conversation.

This process is more personalized, too. It increases the likelihood that the sales professional will make a strong connection and convince the prospect to invest in the company’s products or services.

Why Prospecting Campaigns Matter

Sales prospecting and prospecting campaigns are crucial to a business’s success. The following are some of the most noteworthy reasons to prioritize prospecting campaigns:

Connect with the Right People

Research is an essential part of the prospecting process.

When your prospecting campaigns involve in-depth research, you and your sales team will know whom to contact and which people are most likely to become paying customers. These insights help you avoid wasting time on unqualified leads and streamline the entire sales process. 

Attract More Customers

Regardless of the type of business you run or the products/services you offer, every business owner wants more customers, right? If you take the time to work with your sales staff and develop effective sales prospecting campaigns, it’s much easier to attract customers. 

Prospecting campaigns also help you to diversify your customer base and make up for potential lost sales. If you lose a customer, you can recover more quickly because you have more prospects to take their place eventually.

Increase Revenue and Financial Stability

A more extensive customer base will naturally lead to increased revenue for your business.

As your business grows, operations costs and the cost of goods typically increase. Expanding your customer base and generating more revenue helps to offset these added expenses and ensure your business continues to be profitable.

Gather Valuable Insights

Well-planned prospecting campaigns make it easier for you and your sales staff to gather valuable insights and learn more about your target audience.

Over time, you’ll likely notice patterns in prospects’ behaviors. You can use these patterns as a jumping-off point to understand why people enter the market, what their pain points are, and how you can improve your approach to selling to them.

How to Launch a Prospecting Campaign

An effective prospecting campaign involves much more than cold calling or cold emailing. Here are some specific steps you should take to craft and launch a successful prospecting campaign: 

Identify Targets

The first step to an effective prospecting campaign is identifying the proper targets. You need to decide which businesses you’ll reach out to and draft a shortlist (around 10-15 targets is a good starting point).

How do you choose which companies belong on the list? Ask the following questions to determine whether or not they are a good match:

Do They Look Like Your Best Customers?

Look back at your previous customers and identify the similarities between them.

Do they work in a specific industry? What size is their company, and how many employees do they have? Where are they located?

After identifying similarities, consider how each target stacks up. Do they share some similarities with your previous customers? If so, that’s an indicator that they could also be a good fit for your business.

Does Their Behavior Match Your Success Profile?

While evaluating past customers, consider their behavior, too. Break down their path to purchase and compare that to the behaviors each potential target has exhibited so far.

If their behaviors are similar, there’s a great chance they will also be willing to invest in your products or services.

What Are Their Specific Pain Points?

It’s also essential to understand the specific pain points each target is experiencing. Once you know the challenges they’re trying to overcome, you can determine whether or not your products or services will help to resolve those problems.

Research Targets

Once you’ve made a list of targets, it’s time for some more in-depth research. The more you know about each target, the easier it is to craft a personalized plan for contacting and connecting with them.

Remember that personalization is crucial. If people think they’re receiving the same boilerplate message as every other professional in their industry, they’re going to be less likely to respond and engage with you. 

How do you research your targets? Visit their website to learn their story, explore their products or services, and get to know their team members.

Check out social media profiles, too, as well as recent articles written about the company. You can also contact their sales department and ask for additional information about the business.

Identify Decision-Makers

During your research, learn about the top employees at the company and find out who the key decision-makers are. In other words, who decides whether or not the company will invest in your products or services? 

In most cases, it takes multiple people to make purchasing decisions for a business. Discover the 3-5 people who will most likely be interested in your products and play a role in the decision-making process.

Once you have a list of people, do additional research on them. Discover their social media profiles, and collect their contact information so you can get in touch when the time comes. 

Establish Multiple Touchpoints

The most effective prospecting campaigns involve multiple touchpoints. To determine which methods you will use to contact each target, assess your business’s current relationship with them.

For example, are they a past client you’re trying to win back over? Did they show interest in your company at a trade show?

Once you know whom you’re trying to reach, your next job is to determine the strategies you’ll use to make contact. The following are some of the most practical options to consider:

• Email
• Social media
• Phone call
• Voicemail message
• Face-to-face visit
• Direct mail

You can use any of these methods (or a combination) to get in touch with each target. Make sure each one includes a clear call-to-action, so the recipient knows what you want them to do next.

When designing the campaign, make a calendar so you can keep track of when each message has been sent. This tool will help you stay organized and avoid wasting time trying to remember whom you’ve contacted already and who has or hasn’t responded. 

Use Passive Engagement

In addition to actively engaging with targets by sending messages, making phone calls, etc., it’s also helpful to use passive engagement.

An example of passive engagement is following someone on social media. A follow (without a direct message — that comes later) gives the person a chance to familiarize themselves with your company name and increases the likelihood that they’ll recognize your brand.

If they know of your business — even if they don’t know exactly what products or services you sell — they’ll be more likely to open and respond to your message.

Draft Call Plans 

Every interaction you plan to have with a potential customer should be prepared in advance. Don’t just wing it.

It doesn’t matter if you’re making a phone call, sending an email, or messaging them on social media. Draft your message ahead of time so you can make it engaging and increase their chances of responding. 

Be sure to include thoughtful questions in your message. Questions will get the recipient talking and help you to start developing a relationship. Include a few key pieces of information, too (but don’t overwhelm them with a lot of data).

Remember that drafting call plans will also help you reevaluate and refine your prospecting process in the future. For example, you can look back on your call scripts or past messages to find areas where you can improve or be more engaging.

Track Responses

Your campaign isn’t over just because you’ve sent messages or made phone calls. In fact, it’s just begun.

Log and categorize each response. Otherwise, you’ll struggle to keep track of A) who’s responding to your messaging and B) how they’re responding. Without these insights, you won’t know how to improve future campaigns.

The first step to tracking responses is actually reading or listening to them. Review them carefully to understand what each prospect is saying. Then, you can divide them into four main groups:

• Positive responses (people who want to learn more)
• Negative responses (rejections)
• Deferred interest (they’re interested but can’t learn more right now)
• Referrals (your message is being passed on to someone more relevant)

Once you know how each person has responded, you can start planning your next move. For example, for those who responded positively, you can go ahead and schedule an appointment for them to meet with a sales rep. 

Plan Follow-Ups

Follow-ups or chaser messages are another critical part of a good prospecting campaign. Research shows that about 23 percent of responses come from an initial message. However, 77 percent are generated by chasers.

Here are some different types of chaser messages you might draft:

• Nudge: A gentle reminder about the first message
• Chase with benefit: Reestablishing why the recipient might be interested in connecting
• Break up: If they don’t respond to your first two chase attempts, tell them that you really want to speak to them but will stop contacting them after this message.

Following this order for your chaser messages give you a chance to reconnect with potential customers. It also saves you from bombarding them with dozens of messages (which is annoying for them and a time-waster for you).

Schedule Chaser Messages

Once you’ve drafted your chaser messages, schedule them.

Messages need to be spaced out appropriately so that the recipient has a chance to consider your offer genuinely. However, they might forget about your last message altogether if they’re spaced out too far.

Avoid scheduling your messages for the same time of day or the same day of the week. This approach makes the message feel automated and less authentic.

Try spacing chaser messages out by 6-8 days, and schedule them to be sent a different times.

Analyze and Optimize Performance

Like any marketing or sales strategy, you should thoroughly analyze the results from your prospecting campaign to understand what works and what doesn’t.

Ideally, you’ll review campaign performance each week. This frequency allows you to look closely at the campaign and see how results change week after week (meaning you can make changes as you go).

After collecting and analyzing results, leverage the information you’ve gathered and use it to optimize various aspects of your campaigns. For example, you might change your email subject lines or change the platforms where you send direct social media messages.

Respond Promptly

Don’t leave people on read after they’ve responded to your messages. Promptly responding shows that you’re enthusiastic about your products or services and are eager to help prospects resolve their problems.

If you wait hours or days to reply, your contacts will likely lose interest. They might also reach out to one of your competitors instead, meaning you’ll have lost the chance to make a sale.

Establish a Sales/SDR Team

After reading through all the steps involved in launching a prospecting campaign, you might be wondering how a sales rep is supposed to do all of that — on top of conducting product demonstrations, taking meetings with potential customers, negotiating contracts, and closing deals.

Prospecting is hard work, and it takes a lot of time. That’s why it helps to include sales development representatives (or SDRs) on your sales team.

Sales development representatives focus exclusively on prospecting. They handle the steps discussed above, from research to making initial contact and scheduling appointments, and pass qualified leads on to your sales reps.

Working with SDRs makes the entire sales process more efficient and can help you increase your conversion rate. SDRs can also help you build stronger relationships with your target audience, leading to more customers, increased loyalty, and a better brand reputation. 

Common Prospecting Mistakes to Avoid

You know how to create and launch a prospecting campaign. However, do you know what not to do to ensure your campaign succeeds?

Here are some of the most common sales prospecting mistakes to avoid:

Not Identifying Your Ideal Customers

Many sales professionals fail to identify their ideal customers before they begin prospecting. They’re so eager to start making contacts that they don’t take time to think about whom they’re contacting.

An ideal customer profile (or ICP) helps you understand the people who are most likely to buy your product or service. The more you know about your ideal customer, the easier it is to exclude people from your list who are less likely to become paying customers. 

Insufficient Research

A lack of research can also interfere with the success of your prospecting campaigns.

If you don’t research leads carefully, you won’t qualify them properly. If you don’t qualify them properly, you might pass contacts on to sales reps that aren’t actually interested in buying your products or services — meaning you’re wasting their time and costing the company money.

Remember that personalization is a critical element of good prospecting. If you don’t research leads carefully, you won’t be able to craft personalized messages — the kinds that lead to better results.

Not Setting Goals

What’s the point in taking time and energy to create a prospecting campaign if you don’t know what you’re trying to accomplish? Are you hoping to book meetings? Do you want to schedule product demos?

Clarify what you want to accomplish and what you want each prospect to do after you’ve made contact.

Insufficient Product Knowledge

It’s hard to convince people that they should invest in your product or service if you’ve not educated yourself on it first.

The best sales development representatives and sales professionals know the products or services they’re selling inside and out. They can answer any question someone throws at them and explain it in a clear, easy-to-understand way.

Make sure you have in-depth knowledge about your company’s products or services before you start prospecting. Consider potential questions you might receive and think about how you’ll answer them.   

Not Drafting Compelling Messages

The people you’re trying to contact with your prospecting campaign are busy. They receive lots of messages every day, and if yours aren’t compelling, they’re going to get ignored.

Whether you’re planning to make a phone call or send a direct message on LinkedIn, make sure your message is personalized and engaging.

If people think they’re getting the same standard message, they’ll immediately be turned off by your brand — even if they could actually benefit from what you’re selling. 

Timing Engagement Incorrectly

Proper timing also plays a significant role in successful prospecting. If you reach out to people at the wrong time, they might not be ready for what you’re offering — or it might be too late.

Pay attention to big events that could influence a person’s decision to consider paying for your product or service. For example, has the company recently secured a new round of funding? Did they just merge with another business? Did they receive an industry award or another type of recognition?

These might be good times for you to make contact and explain how your product or service will benefit them during this period.

Not Analyzing Results

What’s the point of collecting data throughout the prospecting campaign if you’re not using it to make future campaigns better? Set aside time each week to analyze results and decide how you want to improve your efforts moving forward. 

Not Using the Right Tools

You can do everything manually throughout the sales prospecting process. However, it will take a lot more time and energy (especially when it comes to gathering data and analyzing results).

If you use the right tools, it becomes easier to send and schedule messages, respond to prospects, schedule appointments, and monitor outcomes. Don’t be afraid to utilize technology to make your life easier and streamline your campaigns.

Launch Your First Prospecting Campaign Today

A well-planned and carefully executed prospecting campaign plays a critical role in improving B2B lead generation and increasing outbound sales numbers. Follow the guidelines discussed above so you can create quality prospecting campaigns and experience better results.

Do you need extra help with prospecting and lead generation? If so, Meetingjump can help. Meetingjump does the heavy lifting for you, working around the clock to prospect and schedule meetings for you. 

Contact us today to book a meeting and learn more.

According to 34 percent of B2B (business-to-business) sales professionals, prospecting is the hardest part of the job.

Does your B2B company struggle with prospecting and lead generation? If so, you may need to bring a sales development representative (SDR) onto your team.

Not sure what an SDR is or how they can help B2B companies like yours increase leads and sales? Find the answers to these and other pressing SDR-related questions below.

What Is a Sales Development Representative?

A sales development representative or SDR (also known as a business development representative) is a member of a company’s inside sales team.

These professionals exclusively focus on sales prospecting. They reach out to new leads, qualify them, and push them through the sales funnel.

SDR vs. Sales Executive

At first glance, it’s easy to confuse the role of a sales development representative with that of a sales executive. There are some critical distinctions between the two, though, including the following:

• SDRs are the finders who connect with new leads; Sales executives are closers who create deals and move leads through the rest of the sales funnel.
• SDRs qualify and disqualify leads and make appointments for sales executives; Sales executives handle demos, send sales proposals, negotiate, and close deals.
• SDRs are compensated based on the number of qualified opportunities they generate; Sales executives are paid based on specific sales quotas.

SDR and sales executives also differ based on their education requirements.

SDRs must understand the company’s products/services and the prospective customer’s needs, pain points, etc. Sales executives must be educated on the products/services and their use cases.

SDR Roles and Responsibilities

Sales development representatives are responsible for both inbound and outbound sales prospecting:

• Inbound sales prospecting: Nurturing leads who have previously shown an interest in your product/service and have already engaged with your company through a particular marketing channel.
• Outbound sales prospecting: Reaching out to potential customers/clients who have never engaged with your business’s product or service (cold calling, emailing, etc.).

In some ways, an SDR resembles a consultant. They connect with prospects — often via phone, email, or social media — actively listen to their needs and challenges and then offer a practical solution (i.e., the company’s products or services).

SDRs must have an in-depth understanding of the prospect’s business model and should know whether or not your company’s product/service is a good fit for that model. They should also be adept teachers who can educate leads and convince them that your product/service will solve their problems and improve their business.

The following are some specific tasks an SDR might carry out during a typical workday:

• Research, identify, and search for new customers/clients
• Contact prospects via phone, email, or social media
• Setup appointments and meetings to discuss your company’s products or services

Sounds pretty simple, doesn’t it? In theory, it is.

In practice, though, an SDR’s role is quite complex and requires a lot of hard work to connect with prospects, qualify and disqualify leads, and move them further down the sales funnel.

Essential Skills of an SDR

Speaking of the complexity of a sales development representative’s role, let’s discuss in more detail the specific skills an SDR should bring to the table:

Prospecting Skills

Because the primary purpose of a sales development representative is to handle sales prospecting, it makes sense that they would need above-average prospecting skills.

A good SDR should know which buying signals to watch for, the words to use that encourage customers to make a purchase, and the right time to ask a potential customer about scheduling an appointment.

Listening Skills

Sales development representatives play a critical role in qualifying leads and determining which people should be moved further down the sales funnel. To qualify leads and make informed decisions, they must be good listeners.

A good listener doesn’t just hear what another person is saying. They also know how to read between the lines and interpret the meaning behind that person’s words.  

Communication Skills

In addition to being good listeners, sales development representatives must also be good communicators.

SDRs should know how to start conversations on various platforms (phone, email, social media messaging, etc.) and build rapport with potential customers. They must also know how to respond to objections, assuage concerns, and explain how your company’s products or services can solve a specific business problem. 

Adaptability

Adaptability is another essential characteristic of a skilled sales development representative. 

SDRs are able to adjust their message (the content, tone, vocabulary, etc.) based on their audience. They can also pivot and try a different approach if their current tactic isn’t working as well as they initially hoped.

Time Management Skills

Sales Development Representatives know how to manage their time well.

These professionals often juggle many balls at once, and they must be able to manage communications on multiple platforms — while also actively listening and giving the person on the other end their full attention.

A good SDR will know when to stop wasting their time on a conversation that isn’t going anywhere. Conversely, they will also know when to stick with a conversation that has the potential to lead to a sale.

Technical Knowledge

Working as a sales development representative isn’t a particularly tech-heavy job. However, the best SDRs should understand certain tools and platforms in depth.

For example, an SDR should understand how to send messages on social media and keep track of conversations in their direct message inboxes.

Sales development representatives should also know how to use tools like email marketing platforms, video conferencing tools, and customer relationship management (CRM) solutions.

Resilience

As anyone who’s worked in the sales world can tell you, sales professionals hear the word “no” a lot. Sometimes, it’s a polite “no, thank you,” and other times, it comes out a little (or a lot) harsher.

A skilled sales development representative will be okay with being told no repeatedly. They’ll be resilient and able to continue pressing forward to find the right sales prospects. 

Curiosity and Coachability

The best sales development professionals don’t think they know everything. They’re curious and continuously open to learning from others in their field.

Good SDRs are also coachable. In other words, they’re willing to listen to others and take feedback from them — both positive and constructive feedback. 

Self-Awareness

An effective sales development representative should also be self-aware. They understand their strengths and weaknesses and continuously work to improve in areas where they struggle. 

For example, say someone knows that they’re not the most organized or the best at managing their time. A good SDR doesn’t pretend they have it all figured out and hope for the best. Instead, they ask for help from others who are good time managers, and they implement strategies to work around their shortcomings. 

What Can an SDR Do for Your Team?

Some B2B sales professionals might be hesitant about adding another person to their team. Can’t you handle prospecting-related tasks on your own?

Technically, you can. However, when you bring on a sales development representative who is solely devoted to sales prospecting, you and your entire business can enjoy several benefits, including the following:

Increase Your Closing Rate

The number one reason to work with a sales development representative is that they can help you increase your closing rate. Look at this example from Gartner.

Gartner observed two companies: One with sales development teams and one without. The company that had sales development representatives on staff had a 40 percent conversion rate. The company that passed leads straight to sales executives with quotas to meet had a conversion rate of less than five percent! 

What B2B company doesn’t want a higher conversion rate? You can make this happen when you bring skilled SDRs onto your team.

Make Contacts Earlier

One reason that sales development representatives can increase your company’s closing rate is that they allow you to make contact with potential customers/clients sooner.

Your sales team is more likely to make sales and meet its quota if you engage with prospects first (rather than waiting for them to reach out to you).

Sales development representatives can contact prospects earlier than busy sales executives. In some cases, they even connect with people before they know they need a new solution (like the products/services your company offers).

Get Ahead of the Competition

When you have an SDR on your team, they can also help you get ahead of the competition. They complement your marketing team and sales executives by connecting with people sooner and getting them interested in your products or services.

When salespeople and SDRs work together, the salespeople also have more time to build rapport, deliver presentations, negotiate, and close deals.

Because the SDR is doing the time-consuming work of reaching out to prospects, qualifying leads, and scheduling appointments, the sales executives can dedicate their time and energy to closing deals faster than the competition.

Improve the Lead Qualifying Process

Sales development representatives are not just dedicated to finding and connecting with leads. They also spend much of their time qualifying leads and making sure sales executives don’t waste time communicating with people who aren’t likely to make a purchase.

An SDR has more room in their schedule to get to know sales prospects, understand their questions and pain points, and decide if the company’s products or services can be useful solutions.

The best SDRs know how to tell if a lead is good or not, and they minimize the number of unqualified leads that move through the sales funnel. As a result, they help sales executives close more deals and boost the company’s bottom line.

Improve Brand Awareness and Reputation

Sales development representatives can also play a critical role in helping your company build brand awareness and establish a strong reputation.

The most skilled SDRs use their extensive industry knowledge and experience to connect with new potential customers and provide them with helpful resources and feedback. This approach improves both lead generation efforts and increases the brand’s visibility while also fostering valuable connections with audience members.

Not only do SDRs introduce new people to your company’s products or services. They also present your company in a positive light, helping you build credibility and become more recognizable.

Standardize Your Approach to Prospecting

A sales development representative can help you standardize your approach to sales prospecting and create a repeatable, scalable process.

It’s true that every qualifying conversation is unique. However, certain rules and guidelines apply in nearly all situations, whether you’re talking to a member of a major corporation or a mom-and-pop shop. 

When you work with an SDR (or a team of SDRs), they can help you create a standardized prospecting strategy. Your company can then use this strategy to streamline future training efforts and give new sales professionals the skills they need to become better prospectors and closers. 

Support Sales Executives Better

In addition to improving the training process, sales development representatives can also provide support to sales executives in other ways.

For example, SDRs can assist with market research and audience analysis. Your sales executives can then use this information to inform their message and deliver a more persuasive presentation to potential customers.

As we mentioned earlier, SDRs also take work off your sales executives’ plates — mainly contacting prospective customers/clients and setting up appointments. They allow your entire team to be more productive and get closer to achieving their sales goals.

Gain Valuable Insights into Your Target Audience 

Sales development representatives often have detailed insight into your company’s target audience.

SDRs know who makes up your audience — their average age, gender, position at the company, preferred social media platforms, etc. They can also share this information with other key members of your sales team.

Knowledge is power. The more you (and your sales team) know about your target audience, the easier it is to tailor your message to them and deliver more persuasive presentations.   

How to Choose a Sales Development Representative

If you’re interested in enjoying any (or all) of the benefits discussed above, hiring a sales development representative could be the next right move for your business. Here are some essential factors to consider when looking for an SDR to join your team:

Minimum Skills and Qualifications

Start by clarifying the minimum skills and qualifications applicants must have before they can be considered for the sales development representative position.

In most cases, companies hiring SDRs ask for the following:

• At least two years of sales experience
• Proficiency with customer relationship management (CRM) software and other sales tools
• Strong written and verbal communication skills
• Creative problem-solving and analytical skills

When writing a job description, be sure to highlight the skills and qualifications an applicant must have. This list should be pretty short.

You can include other nice-to-have qualities in a separate list, but if you weigh down your must-have list with too many bullet points, you may end up scaring away applicants who could be assets to your team. 

Hard Skills

When interviewing and evaluating applicants for the sales development representative position, look for these hard skills (technical knowledge and abilities):

• Understanding of the sales process (Prospecting, lead qualification, research, sales pitch, objection handling, closing)
• Written and verbal communication skills
• Research skills

To evaluate a candidate’s hard skills, you may also want to ask them questions about how they handle missed sales goals, how they stay informed about the latest sales trends, and how they generate and qualify new leads.

Behavioral Intelligence

Evaluating a candidate’s behavioral intelligence helps you understand how they have handled difficult sales situations in the past (and how they’ll likely handle them when working with your company).

To assess someone’s behavioral intelligence skills, look for the following:

• Self-awareness
• Ability to reflect on past experiences and understand what worked and what didn’t
• Analytical skills
• Ability to learn from failure

A commitment to personal growth and development is also an essential part of behavioral intelligence for sales development professionals.

Look for people who are committed to keeping up with the latest changes in the sales world. They should also be eager to learn new techniques and approaches.

Soft Skills

The term “soft skills” refers to a person’s personality traits and cognitive abilities. Here are some specific soft skills to look for when interviewing potential sales development representatives for your company:

• Time management skills
• Negotiation skills
• Active listening
• Relationship-building skills
• Organizational skills
• Critical thinking skills

To assess a candidate’s soft skills, consider asking them how they handle common challenges like scheduling conflicts or objections from potential customers.

You can also ask them about their ability to work as part of a team or analyze problems to come up with creative solutions.  

Build Your B2B Company with the Right SDRs Today

A skilled sales development representative can significantly impact your B2B company’s sales prospecting strategy (as well as your business’s closing rate and bottom line).

Are you ready to start building your B2B sales team? If so, follow the guidelines discussed above so you can hire the best SDR today.